---
title: New Identity Design
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![La-Caille-Hero-Web](https://www.aswewere.studio/hs-fs/hubfs/La-Caille-Hero-Web.jpg?width=2000&height=1120&name=La-Caille-Hero-Web.jpg "La-Caille-Hero-Web")

# Identity Design

A name is where a brand begins. Identity is where it becomes real: the mark, the palette, the type, the small system of decisions that let someone recognize you before they've read a single word. We build identities the way a craftsman builds furniture, meant to be lived with for years. Every mark earns its place, built to still make sense years from now.

The result travels with you into anything, a business card, a storefront, a shipping box, all feeling unmistakably yours, made with the same care you'd put into it yourself.

 

## Identity Design Projects

[![la-caille-paperbag](https://www.aswewere.studio/hs-fs/hubfs/la-caille-paperbag.jpg?width=2000&height=1333&name=la-caille-paperbag.jpg "la-caille-paperbag")](https://www.aswewere.studio/la-caille?hsLang=en)

## [La Caille](https://www.aswewere.studio/la-caille?hsLang=en)

[![WP-stationery-boxes](https://www.aswewere.studio/hs-fs/hubfs/WP-stationery-boxes.jpg?width=2000&height=1331&name=WP-stationery-boxes.jpg "WP-stationery-boxes")](https://www.aswewere.studio/weatherly-paper?hsLang=en)

## [Weatherly Paper](https://www.aswewere.studio/weatherly-paper?hsLang=en)

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